Memo of Marketing Strategy Essay

Like water to fish, the basic reasons that determine the exploitation of a company is called general purlieu, which includes demographic reasons, ethnic trends, stinting climate, legal and political condition, specific supranational events, and technological change. General environment give the bounce be a panic or opportunity for companies, it depends on how deeply companies understand and get through mathematical function of it. When companies basin know the general environment they atomic number 18 facing, they give change their products and services in accordance with the glossiness they are facing.If companies do not understand the environment very well, they pull up stakes lose a colossal sum of m championy. From my perspective, the three dimensions below are or so vital. As for demographic reasons, it contains the attri simplyes of individuals in terms of age, sex, marital status, income, ethnicity and other personal characteristics that may affect go through patterns. In order to make money, knowing the demographic features of the plains are crucial. Since the new entrant bulwark course Deli is opening a few blocks away, it is obligatory for us to keep our business information as a reclusive.Our service is that we have been in this area a long time, we know exactly what our customers attributes. Besides, economic climate has a remarkable influence on the business. American economy is in recession now, so Hometown Deli has to think of some ways to pee-pee consuming. They can do some discounts like dinner party specials or buy two and get one free. Next, the technology can be beneficial to unfalterings but also creates threats, as technological changes force the eatery to think of new technological strategies.When people are waiting in line, the restaurant can brook some services like upgrading customers electronic devices system. They can also provide some competitions for customers to play games in case they got bored. The Port ers Five Forces influence indicates five most common threats faced by the firms in their local competitive environments. These are threat of incoming, threat of rivalry, threat of buyers, threat of substitutes and threat of suppliers. bulwark Street Deli is a threat of entry to Hometown Deli, the occasion may reduce the profits of the latter.In addition, when Hometown Deli cannot keep their competitive advantage and adjoin customers, Wall street Deli provides superior services, the former volition lose as soon as possible. The rivalry influences Hometown Deli by fierce competitions and will reduce their profits. Plus, when the supplier Hometown Deli fails to satisfy buyers, customers will not consume and fire it. If the substitute Wall Street Deli offers approximately same or superior services and products than Hometown Deli, the former will not acquire their customers and profits.For Porters performance, Hometown Deli manages to use the cost of leadership strategy by gaining to a greater extent market share in the price war. The firm sells their product either at average prices or lower prices than their rivals. They also use efficient distribution channels or mature services and products to make more profits. Another one is differentiation strategy. By creating unique products and services, the firms can attract more customers. They should be a leader of the scientific research, have a highly creative and skilled product discipline team, strong sales ability and influential nature for innovation and quality.What is more, the strategy concentrates on achieving cost advantage and differentiation by developing their strengths and occupying narrow markets. By the way, it is not rational to exploit the three strategies at the same time, since no business can do everything well. Based on the markets and environment, firms should adopt different strategies. For Hometown Deli, it is necessary to keep their recipe as a secret and provide same or even remed iate services than they used to have.