State Farm Advertising Analysis

Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T. V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors.Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporation's of Aristotle's rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the company one of the most memorable is the ir â€Å"magic jingle† campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed.The customers then proceed to sing the â€Å"magic jingle† (like a good neighbor State Farm is there†¦) and an insurance agent will magically appear to help resolve their issue, along with other ridiculous requests. While the granting of these ridiculous requests make the ads humorous; therefore, memorable, they emphasize what the company feels is their advantage over their competitors: immediate and excellent service. In one of these commercials, two young men are sitting in their car in what appears to be the middle of nowhere, eating burgers when they are suddenly attacked by a herd of buffalo.In desperation, the passenger asks his friend to do the jingle and after doing so an agent appears in the car and proceeds to say: â€Å"like a good neighbor State Farm is there†¦In my office! † Immediately the three men a re zapped into the man’s office and there are sighs of relief. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farm’s motto of immediate and excellent service.The humor used in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also reinforced with the sighs of relief released by the young men; emphasizing the fact that with State Farm’s reliability you can count on being stress free. The concept of ethos, or image is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the compan y's credibility.While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put across: if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another â€Å"magic jingle† commercial that helps emphasize the company’s great service features a young woman, along with two of her friends who finds the side of her car completely scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle.An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get t hings resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free.The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent's professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance.In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner main tains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the company’s willingness to go above and beyond for their customers.The owner’s relaxed attitude show’s that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to offer and that they are all as reliable as their auto insurance. Overall, State Farm’s magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to remind viewers of the company’s reliability.This successfully incorporates the use of pathos, making it easy to convince viewers that if they join the company they will feel just as relaxed as the people in their commercial. They also touch upon ethos with the presentation of their agents who are always in professional attire. This reminds viewers that despite the goofy nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance.

Human Papillomavirus Essay

The human papillomavirus (HPV) has been established as a substantial threat to public health among the sexually active youth of America. HPV is a common sexually transmitted disease that primarily affects women. It is also responsible for thousands of cancer related deaths each year. There are about 20 million Americans each year that are currently infected with HPV and nearly 5 million people will become newly infected this year with the virus. There are over 100 different strains of HPV, however only four are primarily responsible for causing substantial health complications such as genital warts and cervical cancer. Nevertheless, recent efforts to eliminate these most dominant strains have proven to be extremely victorious with the development of a unique vaccine that can exhibit an extraordinary level of efficiency. As a result, the pervasiveness of HPV has begun to slowly dwindle, but the virus still continues to violently infect millions of sexually active individuals who still remain unexposed to proper vaccination. Of the 100 different HPV strains, types 16 and 18 have been proven to cause cervical cancer. Although cervical cancer is able to be prevented, it is the second most common gynecologic cancer worldwide and the third most common cancer amongst women in the United States. In 2008 alone, 11,070 new cases of cervical cancer were diagnosed in the United States, and among these, 3,870 cases were fatal (Linton 235). In order to effectively protect themselves, it is necessary that women frequently obtain regular cervical cancer screenings and Pap tests to detect any precancerous lesions early on and subsequently prevent any instance of invasive cervical cancer from taking a potentially fatal course. Ultimately, the incidence and mortality rates of cervical cancer are much higher among women who do not obtain these regular screenings. Pap testing is an effective strategy for reducing the risk of invasive cervical cancer. Pap smear screening involves taking cells from the cervix to identify the presence of any abnormal or precancerous cells. In an effort to combat the growing number of cervical cancer cases among young women in the United States, the Center for Disease Control recommends that women receive a Pap test within the first two years following their first sexual encounter (Roland 8). Moreover, since the virus infects women ages 14 – 24 more prevalently than any other age group, it is vital that every woman receives at least one pap smear before they reach 21 years of age, followed by regularly scheduled annual screenings until the age of 30 (Roland 9). In doing so, young women can substantially decrease the prevalence of the virus while also decreasing their risk of contracting cervical cancer through early detection of the cellular abnormalities caused by HPV. Furthermore, recent studies have shown that even the mere act of performing a Pap smear can produce an inflammatory, immunologic response to HPV which subsequently initiates the body’s defense mechanisms that could potentially lead to clearance of the virus. As a result, Pap testing has proven to be an extremely effective method for reducing the incidence of cervical cancer among women exposed to the virus (Roland 9). In addition to HPV prevalence among women, the virus can also affect the overall health of infected males. Although the male is generally considered an asymptomatic â€Å"silent† carrier of HPV, the virus can produce lesions or warts on the male genitalia and can even lead to penile cancer (Rosa 1032). However, currently there is no cost effective test designed to detect the virus in male carriers. The only methods of detection consist of a peniscopy followed by a second-generation Hybrid Capture test. In this process, acetic acid solution is used to identify any lesions on the genitals so that a biopsy can be taken from all infected areas (Rosa 1033). Unfortunately, this manner of detection is far too complex to be performed on a mass scale. Consequently, male carriers continue to spread HPV unknowingly to their sexual partners and subsequently increase the prevalence of the virus throughout the sexually active community. Due to this asymptomatic spread of the virus by male carriers, it is paramount that a male vaccine is developed to further combat the growing prevalence of HPV among young sexually active individuals. On June 8th 2006, the FDA introduced Gardasil, a gender specific quadrivalent vaccine which prevents the initial infection of the four most dominant and high risk HPV types, 6, 11, 16, and 18. Consequently, the vaccine not only directly prevents the development of cervical cancer in women but also defends against the lower risk types 6 and 11, which are generally known for causing genital warts in both genders. The Gardasil vaccine is very unique because it appears to be the only 100 percent effective vaccination ever created. Furthermore, there is no live material inside the vaccine. Instead, it is made up of the virus-like proteins which coat the outer portion of the HPV virus. The vaccine cannot treat individuals already infected with the virus, but it will protect the infected female from attaining any of the other strains in the vaccine (McLemore 559). The vaccination is a three dose process, with followup doses at two and six month intervals from initial vaccination. Furthermore, the observed side effects are minimal but can include fever, nausea, respiratory tract infection, insomnia, and several other complications. Ultimately, the Gardasil vaccine is recommended for women ages 9 – 26 in an attempt to effectively decrease the prevalence of HPV among the sexually active community and also directly lower the related incidence of cervical cancer in young women (McLemore 559). However, even with the development of this vaccine the human papillomavirus still continues to infect millions of Americans and is responsible for thousands of cervical cancer deaths each year. It is absolutely paramount that young sexually active women not only become vaccinated with Gardasil, but also continue to maintain regular Pap test screenings annually with their doctor. In doing so, women can substantially reduce their incidence of cervical cancer and effectively fight to combat the growing prevalence of the HPV virus in the United States. Ultimately, the incidence and mortality rates of cervical cancer are much higher among women who do not obtain these regular screenings, and therefore fail to identify HPV abnormalities and precancerous cells early in their development. REFERENCES Linton, D.M. (2009). Cervical cancer screening interval. Clinical Journal of Oncology Nursing. 13(2): 235-7. Roland, K.B., Benard, V.B., Saraiya, M., Hawkins, N.A., & Brandt, H. (2009). Assessing cervical cancer screening guidelines in patient education materials. Journal of Women’s Health. 18(1): 5-12. McLemore, M.R. (2006). Gardasil: introducing the new human papillomavirus vaccine. Clinical Journal of Oncology Nursing. 10(5): 559-60. Rosa, N.T., De Carvalho, J.J., & Syrjanen, K.J. (2007). Identification of males at increased risk for genital human papillomavirus (HPV) infection among patients referred for urological consultation. Scandinavian Journal of Infectious Diseases. 39(11-12): 1029-37.

Analysis Of Ancient Egyptian History History Essay

Analysis Of Ancient Egyptian History History Essay Ancient Egypt was known as the’Cradle of Civilization’. Egyptian civilization is a gift of the Nile River that flows from the northern part of Egypt to the Mediterranean Sea. The river nile was the longest river that located in the Northern Africa. According to historian, Egypt was the second and the oldest civilization in the world that was formed about 3000 B.C.E. The Egypt remains a very interesting history in terms of culture, religion, agriculture, powerful government, their economy, construction of buildings like the pyramids and so forth. Historically, Egypt is an old civilization that ruled by the 30 dynasty of pharaohs in 3100 B.C.E and 332 B.C.E , which it has been divided into the three most major time periods in Egypt, those kingdoms were; the Old kingdom, Middle kingdom and New kingdom. The history of timeline of Ancient Egypt Historians also have divided the time period of ancient Egyptian history to some of the period. The following periods were: Prehist oric ( – 3100 BCE), Early Dynastic Period ( 3000 – 2686), Old Kingdom ( 3000 – 2890), First Intermediate Period (2181 -2055), Middle Kingdom (2055-1650), Second Intermediate Period (1650-1550), New Kingdom (1550 – 1069), Third Intermediate Period (1069 – 664) and Late Period (664 – 332) Pharaoh The King of Egypt was called as Pharaoh, which in other words, â€Å"greatest house†. Pharaoh had absolute power over Egypt and is fully entitled. In the reign of the pharaoh, the Egyptians believed in the existence of God, where the pharaoh considered as god. Pharaoh is not only a political leader that was exalted by the society of Egypt, but he is also regarded as a religious leader as well. Social Organization Position of women Women have a unique status in the Egyptian civilization as it has its own rights. Women role is very important ancient Egypt as the wife and mother, and also its position has been considered precious. In the royal fam ily, the ancient Egyptian women not only became the wife of a pharaoh, or a god, but will become the mother of the pharaoh. Pharaoh could have more than one wife. Religion and beliefs of ancient Egypt Ancient Egyptian civilization is known as a religious center, as evidenced by the discovery of monuments and temples of the religious nature of ancient Egyptian society and beliefs. The Egyptian believed that the world was dominated by many gods to determine life and death of a life, which was also called as trust in polytheism. Each of the Egyptian god often associated with the natural elements such as Re (sun god), Ra-Atum (God’s Heaven) and Amun (Wind God). The Egytian worship the ‘spirit’ where it is believed to help them obtaining the benefits and avoid misfortune or natural disaster. For instance, the Egyptian society worships ‘plant spirit’ to get a good crop. Pharaoh was deemed to be the descendants of God, and because of these, Pharaoh regarded as the great god and has the right to do anything for the Egyptian society. Ancient Egyptian society believes that there is life after death. For them, the person who died will live again in the hereafter. Thus, they preserve bodies (mummification) and build a huge pyramid to keep the mummy of the pharaoh. Pyramid is considered as a meditative spirit, used to store treasures, such as the property of the pharaoh. Food and furniture are also stored in the pyramids because they believed that by doing so the spirit will live in the hereafter.ListenRead phoneticallyListen

On the debate surrounding legislation for same-sex couples Essay

On the debate surrounding legislation for same-sex couples - Essay Example From the research it can be comprehended that a same-sex partner residing with his/her partner is considered to be a cohabitee. Such an arrangement causes the person to have no rights invested in the property and the risk of homelessness is very real should separation occur. Cohabitants possess no statutory rights to occupation; such rights are only claimable through the use of equitable principles such as trusts or proprietary estoppels. The court indeed has shown a desire to rule in a manner that prevents injustice, though this is a far cry from the positive rights that are granted to married couples. The courts have indeed expressed a need as well as a desire for Parliament to reform the law in cases such as Hammond v Mitchell and Stack v Dowden. Many ask why, if the law is prepared to assign the same rights to same-sex couples and married couples, it does not simply allow the former to enjoy the institutions of marriage. The same need for reform is evident in the law in relation to children. While the Children Act 1989 defines parental responsibility in a gender-neutral manner, it is most often the case that the mother of a child born out of wedlock is given automatic parental rights. How does this fare when applied to same-sex couples who are parents? It is clearly recognised that â€Å"the legal definition of families has changed over time†. This is evident in, as has been stated, the change in social attitudes towards the institution of marriage, the birth of children out of wedlock, and the rights of unmarried couples. The law, although it has greatly moved forward in relation to heterosexual partnerships, has been reluctant to codify any such similar approach to same-sex couples. The courts have attempted as far as is possible to interpret the law in a manner that allows unmarried couples (heterosexual and same-sex) to be granted the same, or similar rights to married couples. In other decisions, the court has clearly expressed a desire for legi slation which gives them the freedom to positively grant same-sex couples the same rights as married couples, recognising that this needs an extension of the law of civil marriage to same-sex couples. In the case of Fitzpatrick v Sterling Housing Association (2000), the House of Lords recognised that the definition of family has increasingly become a legal concept. While the couple in the case were not married, the court could not class them as family, yet it expressed a need to reform the law to allow

(Marketing) Q) how did the rise of technology invation benifit Essay

(Marketing) Q) how did the rise of technology invation benifit marketing communication ( Use HSBC BANK AS THE MAIN EXAMPLE) - Essay Example 2003)state in their analysis of the impact of technology-mediated sales on the customer behaviour. According to them, the adoption of technology-mediated communication on channel partner relationships really influences the customer satisfaction since this technology is found to have significant, positive, direct effects on future intentions. In order to illustrate the above stated as well as the power on technological innovation applied to marketing, this paper will focus on the HSBC bank latest marketing and communication campaigns, offering a brief but comprehensive review on the achievements of this marketing initiative, as well as the coherence and accordance of their strategic marketing campaign, the use of new technologies and HSBC core values. Bearing in mind HSBCs motto "We are the world's local bank", it is easy to understand the banks effort to address and reach every one of their potential customers. Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world, with an international network that comprises over 10,000 offices in 83 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities1. It appears to be logical that such an international and new technology-oriented company seek for the perfect marketing strategy within the newest communication tools. This corporate features have led the Hong Kong Bank to put in practice one of the most comprehensive and celebrated Marketing Communication Campaign in the past couple of years. It happened to be not only logical but also coherent and even expected that a company that always proudly offers the latest and trendiest way of financial services as commercial banking; corporate, investment banking and markets; or private banking, resort also to the most innovative manner to present them to the customer. In the last two years, HSBC Marketing and Communication responsible have turned to Mail-listing, Bluetooth, You Tube, Facebook or Google to advertise its services, in a wise attempt to touch their clients wherever they are, following their corporative slogan. 2. Technological Innovation, a Marketing approach Technology innovation has always been a hot issue as it is continuously attracting the attention of trend setters or new markets discoverers, boosted for a increasingly competitive market with limited customers. Even thought, many of the inventions we take for granted today lay unused and unappreciated for years before they finally made it to the marketplace. For example, it was just in the 1980's when Steve Jobs2 took a 1960's invention (the computer mouse) and

HUMAN RESOURCE MANAGEMENT ASSIGNMENT Essay Example | Topics and Well Written Essays - 2500 words

HUMAN RESOURCE MANAGEMENT ASSIGNMENT - Essay Example This ensures commitment of the staff in achieving company objectives leading to improved performance and productivity and consequently profitability and competitive advantage for the firm. Banco is a medium sized bank with over 300 branches and operates 24hours, seven days thus making its HR function complex. It faces stiff competition from other companies and needs to fulfil the needs of increasing customers prompted by rapid development in service industry of two nearby towns. Being located in an area of low unemployment, Banco needs to formulate policies and strategies that ensure employee retention. Banco policies are formulated at the head office and imposed on the branches despite the difference that exist in different localities and therefore do not consider diversity and cultural issues when making decisions. The management is bureaucratic in nature as no communication channels are available for the staff to communicate with senior administration except through union represen tatives. The company has training and development policy whereby responsibility is put on team leaders. The recruitment policy entails external recruitment by agencies and at the headquarters. Team work is encouraged and performance is measured through set targets which are supposed to be accomplished individually and through team work. The overall goal of the organization is to ensure quality services so as to retain customers and remain competitive in the service industry. Despite all these measures, its HR policies and procedures is not effective leading to labour turnover, absenteeism and declining profitability. The paper will discuss the various HR issues in the bank and appropriate recommendations to ensure the bank achieves its goals. Human Resource Issues and Recommendations Management One of the problems facing Banco is the manner in which it is managed. It is evident that all policies and procedures are formulated at a headquarters and implemented on other branches. The s trategies may be applicable in one branch but not the others due to cultural diversity. For example the rewards given to motivate workers are viewed differently by different individuals and cultures; some appreciate monetary rewards while others may appreciate non monetary rewards such as promotion so as to climb the social class. The local managers are not involved in formulating the policies and therefore they are not committed to implement the same in order to achieve results. The management team is also inexperienced and therefore cannot handle employees at the call centre if they themselves are not confident. The management also does not communicate directly with the staff but does so through the trade union and therefore may not realise the problems the employees are facing and handle them in order to gain loyalty and commitment. Banco can change its management techniques in order to achieve its objectives. It should appreciate diversity at workplace and hence involve local br anch managers in formulating policies and give them autonomy to formulate some policies at branch level in accordance with local needs. This is important in getting the local managers to feel they own the decisions thus are committed to achieving the company objectives. The managers also have knowledge of the area in which the call centres are located and are close to the customers

Performance Rights Act Essay Example | Topics and Well Written Essays - 1500 words

Performance Rights Act - Essay Example It is actually one of nine bills headed for the same thing but with a little different wordage. The plan is to require all radio performances including terrestrial radio, to pay performance license fees to artists for the broadcast of music (ecoustics.com). At this point in time webcasters , satellite companies, and cable companies all pay artists and others for the right to play recorded music but terrestrial radio is not required to do so. The nine bills that are now in Congress are meant to try to equalize this situation. Some of those bills are HR4788 sponsored by Representative Howard Berman, HR 848 presented by Representative John Conyers and another by Senator Partick Leahy. Senator Leahy states that presently it is very unfair and unjust for the radio companies not to have to pay for recordings. To them, it is there livelihood and it is unjust to not get paid for what they do as artists. The Performance Rights bill is meant to stop that unfairness(ecoustics.com). The Performance Rights bill will close an ancient loop hole in the copyright law that was created and allowed AM & FM radio stations to earn $16 million a year in advertising revenue without compensating the artists and musicians who have brought them the music in the first place. These artists bring the music to life and the music brings the listeners to the radio dial (ecoustics.com). AM & FM radio becau AM & FM radio because of the loop hole is the only platform of music that does not pay the artists and musicians a fee for the use of their music, in fact this is the only country in which this occurs. According to the artists, AM & FM radio have received a free pass. Sam Moore says, that American broadcasters have earned billions of dollars by playing the music created by these artists and all the artists want is to receive what artists in every other country around the world receives when their recordings are broadcast, fair compensation for the performance of their work. All the Performance Rights Act does is to bring the United States into line with other countries in the world. The major provisions of the act include providing a statutory license for making one payment annually under a set rate through negotiations or by the Copyright Royalty Board for all the music they play. This would be in place of the original thought of having to negotiate every copyright owner for each use of their music. This Act would accommodate small broadcasters and others by assuring balance and fairness that is not presently there. More than 75% of all commercial radio stations would pay only $1,000 per year. People like talk radio who only use music incidentally would not have to pay the fee and neither would religious radio. Most of the other 8 amendments read very close to the same way. The Future of Music Coalition has many issues going on at this point and only one of those is the Performance Rights Act. The future of the web and what it means to the music industry is part of their concern at the moment. Many artists are now using the internet to do their own open bookings of live concerts as well as selling merchandise, and booking tours. Almost all of them are building fan bases on the web. The Live Nation and Ticketmaster controversy and merger has concerned many of the artists enough to cause them to find ways to take on some of this business venture themselves. This